Drink Champs – Retargument



Date released: 1.3.17

Duration: 60min

Rating: 4/5

In “Retargument”, N.O.R.E. and DJ EFN sit down with the Drink Champs crew to talk the current state of hip hop and figure out whether the genre has been disturbed with the rise of mumble rap, rock hip hop culture, and lyrics-devoid club records.

The topic escalates when a member of the DC crew voices his frustration with millennial artists such as Migos, Lil Yacthy and 21 Savage, who vastly differ from rap icons from previous eras but are nonetheless making history today with unorthodox melodic jingles and effortless two-step dances.

Acting as the voice of reason, N.O.R.E. sits back and lets the DC members spill out their thoughts until a window for him to chime in opens. At this point, he asks the question “Who was your favourite boxer growing up?” to which the irked DC member responds with “Mike Tyson, because I never watched Ali”.

This line puts the entire topic of new-age hip hop and its popularity in perspective: not everyone grew up listening to Jay Z and Nas; and while there are many millennials who appreciate witty lyrics and still bob their heads to original rap, the masses have deviated to ‘Bad and Boujee’ and ‘Black Beatles’.

Repeated verses masked by lively beats are the new norm. Just accept it.


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